Wall Street

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Can Marketing Lift Stock Prices?

Traditional marketing practices are increasingly viewed with skepticism. In many organizations, marketers struggle to document the return on investment for expenditures; as a result, marketing has less influence in the boardroom — and marketing is viewed as a questionable cost rather than a worthy investment. This article is based on a study that found that certain marketing techniques can influence a company’s stock market valuation — if the techniques increase customer lifetime value.

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Reallocating Wall Street Talent

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“Highly skilled labor should be reallocated away from the financial industry towards more innovative sectors” of the economy, writes MIT economist Daron Acemoglu in a new essay.

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Lessons from the Japanese financial crisis

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As Wall Street staggered this week in the wake of Lehman Brothers' Chapter 11 bankruptcy filing and the sale of Merrill Lynch, commentators began making inevitable comparisons to Japan's long-lasting financial and real-estate crisis in the 1990s. "Is Wall Street's Crisis Turning Japanese?" Forbes.com asked.

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Sustainability reporting catches on

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More and more large public U.S. companies are reporting on their sustainability efforts. According to a recent report from the Sustainable Investment Research Analyst Network (SIRAN), 86% of the Standard & Poor's 100 companies had sustainability information on their websites by the end of 2007,  up from 58%  in the middle of 2005.

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