The Bullwhip Effect in Supply Chains
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Magazine: Spring 1997
- Research Feature
- Read Time: 25 min
Distorted information from one end of a supply chain to the other can lead to tremendous inefficiencies: excessive inventory investment, poor customer service, lost revenues, misguided capacity plans, ineffective transportation, and missed production schedules. How do exaggerated order swings occur? What can companies do to mitigate them?

