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02-Social-Business-500
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Repeat Performance: Morphing the Web

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Winner! An article by MIT professors John Hauser, Glen Urban and Michael Braun on matching content and “look and feel” of websites to cognitive styles has been named one of the 50 best scholarly management articles of 2009, winning an Emerald Management Reviews Citation of Excellence.

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Morphing the Web

  • Blog
  • Read Time: 1 min 

The new Summer 2009 issue of MIT Sloan Management Review includes an interesting article on websites that “morph” — by adjusting their content to the cognitive style of their visitors.

Showing 1-4 of 4