Product Variety Comparison for Internet and Brick-and-Mortar Channels

The online marketplace has enabled consumers in many industries to locate, evaluate and purchase a far wider variety of products than they can via traditional brick-and-mortar channels.

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This article was printed from MIT Sloan Management Review online: http://sloanreview.mit.edu/the-magazine/2006-summer/47413-3/product-variety-comparison-for-internet-and-brickandmortar-channels/

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Product Variety Comparison for Internet and Brick-and-Mortar Channels

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Product Variety Comparison for Internet and Brick-and-Mortar Channels

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