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<< Return to main article: The Challenge for Multinational Corporations in China: Think Local, Act Global

The Behavioral Mistakes of MNCs in China

Multinational corporations often make a mess of their attemps to localize their brand outreach in China. Here are eight types of gaffes that many MNCs have been making.

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This article was printed from MIT Sloan Management Review online: http://sloanreview.mit.edu/the-magazine/2007-summer/48402-3/the-behavioral-mistakes-of-mncs-in-china/