The Types of Virtual Customer Environments

Virtual customer environments can be designed to support five different customer roles in innovation and value co-creation. Depending on the type of customer role, the nature of their interactions and their experience in the VCE would vary.

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This article was printed from MIT Sloan Management Review online: http://sloanreview.mit.edu/the-magazine/2008-spring/49313-2/the-types-of-virtual-customer-environments/

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