THE MAGAZINE

Sustainability as Competitive Advantage

ALSO: Go deep in our Sustainability Initiative, including a special report on Capturing the Green Advantage and The MIT Sustainability Interview Series.

Sustainability as Competitive Advantage

Survey: The Business of Sustainability Now

How are sustainability pressures altering the competitive landscape, and how are businesses responding? The first annual Business of Sustainability Survey and interview project found answers.

8 Reasons (You Never Thought Of) That Sustainability Will Change Management

Transparency, accidental innovation, trust, collaboration — as sustainability affects how the world works, so will it affect how business works in the world. Smart managers know how.

Does Sustainability Change the Talent Equation?

When it comes to tapping into the passions of employees, the opportunities and threats presented by sustainability are two sides of the same coin.

What Executives Don’t Get About Sustainability (and Further Notes on the Profit Motive)

An interview with celebrated scientist, entrepreneur and sustainable business strategist Amory Lovins on how companies can seize the opportunities they’re missing.

The Mini-Cases: 5 Companies, 5 Strategies, 5 Transformations

Sustainability-related concerns are prompting many businesses to make major shifts. Here are mini-case glimpses of Nike, Rio Tinto, GE, Better Place and Wal-Mart.

Long-Viewed, See-Through, Collaborative and Retooled

The competitive landscape is being reshaped by sustainability pressures. What capabilities and characteristics will companies need to cultivate in order to thrive?

One CEO’s Trip From Dismissive to Convinced

From organizational ignorance to integrated competitive advantage. … How Interface’s Ray Anderson became the leading sustainability CEO — a timeline.

Features

Which Innovation Efforts Will Pay?

For many companies, developing new products is a hit-or-miss proposition. Some businesses are relying on a new analytic tool to ensure that the hits are more likely.

Set Up Remote Workers to Thrive

As increasing numbers of employees work remotely, companies need to find effective ways to promote internal communication, social interaction and daily visibility.

Does IP Strategy Have to Cripple Open Innovation?

How your IP strategy might be killing your open innovation activities — and what you can do to make it an enabler, even a builder of industrial “ecosystems,” instead.

Which Way Should You Downsize in a Crisis?

Managers have been inundated with advice on the dos and don’ts of laying off employees. But the truth is that there is no ‘one size fits all’ approach to downsizing.

What the GDP Gets Wrong (Why Managers Should Care)

The irony of the information age is that we know less about the sources of value
in the economy than we did 25 years ago. Here’s why.

Intelligence

Do You Have a “Plan B”? Many companies have trouble making the transition from a failing business model to one that works, even if they have a good idea. Often, one culprit is an inability to experiment. By Alden M. Hayashi

Debunking Management Myths In this interview, Henry Mintzberg questions some of the conventional wisdom about managerial work.
By Martha E. Mangelsdorf

The Evolution Of Sustainability Many companies are taking the first steps toward sustainability — but going further can yield competitive advantage. By Alex Markevich

The Benefits Of Commitment Service businesses tend to be less innovative and profitable if they work with many partners.
By Andreas B. Eisingerich and Matthias Seifert

The Advantage of Tolerating Failure When venture capitalists are more tolerant of failure, their portfolio companies are more innovative.
By Martha E. Mangelsdorf

What Helps and Hinders Innovation? Recent research explores the interdependencies between various approaches to innovation. By Daniel Tzabbar

From The Magazine

Fall 2009

Special Report: Sustainability

8 Reasons That Sustainability Will Change Management

Michael S. Hopkins

Transparency, accidental innovation, trust, collaboration — as sustainability affects how the world works, so will it affect how business works in the world.

Intelligence: Management

Debunking Management Myths

Martha E. Mangelsdorf

In this interview, Henry Mintzberg questions some of the conventional wisdom about managerial work.