THE MAGAZINE
In the lead cover story of the Spring 2010 issue, authors Thomas W. Malone, Robert Laubacher and Chrysanthos Dellarocas of the MIT Center for Collective Intelligence explain how Google, Wikipedia, and Threadless get large groups of people working in surprising ways. Borrowing from biology, they call the building blocks of these systems the “genes” of collective intelligence. Free to subscribers
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Social web platforms don’t thrive by magic. They can succeed only if they attract the right individuals, motivate them to act in the right ways and empower them to know and trust others in the network. That’s where online reputation systems come in. Free to subscribers
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Sexual harassment — and how to deal with it — is well understood by most companies. But now new dangers are being recognized in the ways an office romance affects the people around it. “Hostile work environment” claims, and their financial costs, are just the start. Free to subscribers
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In a global economy, sustained competitive advantage arises from tackling social, political and environmental issues as part of a corporate strategy — not just pursuing business as usual. Free to subscribers
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MIT Sloan economist and digital-business expert Erik Brynjolfsson tells how the rising data flood and emerging tools for analyzing it are changing the ways innovation gets done. Free to subscribers
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“To heck with what the technology can do,” says Michael Schrage of the MIT Center for Digital Business. Great managers, he says, first think about what kind of value they want to create and then consider how IT can help them create it. Free to subscribers
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Many managers assume that their products and services will be relevant tomorrow. But employees hide problems and markets change. Unless you actually probe the organization and ask tough questions, you may be deluding yourself. Free to subscribers
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Teams that fight wildfires have much to teach business managers about preventing complex and dynamic problems from spiraling out of control. Free to subscribers
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Companies are remarkably myopic when they go about forming strategic partnerships. Systematizing the analysis process should produce more gain and less pain. Free to subscribers
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Marketers and sellers hate product returns, but smart companies aren’t passively accepting them as bitter pills to be swallowed. They’re managing product-return policies to maximize future profits. Free to subscribers
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What it means when people who grew up with technology in their hands become the heart of a work force — and what it means if managers don’t understand them. Free to subscribers
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Twitter started as an in-house communications tool, while PayPal wasn’t its founder’s first, or even sixth, idea. How companies abandon business plans and change direction. Free to subscribers
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The Rubicon consultancy’s founder, chief strategist, and CEO’s new book is The New How: Building Business Solutions Through Collaborative Strategy.
Guest blogger Elizabeth Winkler, reporting from the South by Southwest Interactive Festival, says privacy concerns are top of mind.
Giving Consumers License to Enjoy Luxury Research suggests that people will spend more freely if you first help them feel more virtuous. By Uzma Khan, Ravi Dhar and Svenja Schmidt Free to subscribers
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Innovation Strategies Combined Some approaches to achieving innovation work well together — but some don’t. By Frank T. Rothaermel and Andrew M. Hess Free to subscribers
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Are You ‘Pushing’ in a ‘Pull’ World? A new book argues that companies need to adapt to a fundamental change in business. By Alden M. Hayashi Free to subscribers
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The Compliant Customer Customer-centricity may sound like a good idea. But a new breed of companies focuses instead on getting the customer to comply with a company’s systems. By Edward Kasabov Free to subscribers
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