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THE MAGAZINE

Today’s Smart Talent Management

In the Winter 2012 issue, authors Günter K. Stahl, Ingmar Björkman et al. lay out the "Six Principles of Effective Global Talent Management." From internal consistency to cultural embeddedness, these principles help companies recruit and select talented people, develop them, manage their performance, and compensate and reward them — all while trying to retain the strongest performers. Read more »
ALSO IN THE NEW ISSUE: How managers can leverage employee social networks to uncover hidden talent and build a well-networked organization.

MIT Sloan Management Review
Summer 2011 Issue

Volume 52 Issue 4

Why Every Project Needs a Brand (and How to Create One)

Organizations don’t always rationally allocate resources according to their strategic value — the result can be a dog-eat-dog world where project leaders battle daily to acquire and sustain control over resources. Project leaders who embrace a brand mindset will be better positioned to deliver on the organization’s business strategy. Free to subscribers
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By Karen A. Brown, Richard Ettenson and Nancy Lea Hyer

 
Special Report

State-of-the-Art Innovation Management

It’s not easy for established companies to innovate successfully — yet innovation is essential to the long-term health and prosperity of businesses. In this online special report, Martha E. Mangelsdorf, MIT Sloan Management Review’s editorial director has assembled a collection of articles and video clips that highlight trends like open innovation, collective intelligence and a culture of experimentation.

Intelligence

How Quality Drives the Rise and Fall of High-Tech Products The conventional wisdom is that products that have a strong established base of users can often trump higher-quality alternatives. But recent research suggests otherwise. Gerard J. Tellis, Eden Yin and Rakesh Nira

Crib Notes Selected quotes from the summer issue.

The Big Difference a Penny Makes When setting a price for a consumer product, should you select a price that ends in 99 cents — or instead choose a round dollar amount? Martha E. Mangelsdorf

The Business Models Investors Prefer New research suggests that the stock market particularly values business models based on innovation and intellectual property. Peter Weill, Thomas W. Malone and Thomas G. Apel

In Praise of Dissimilarity Sometimes products and markets that seemingly have nothing in common “taxonomically” can have “thematic similarity,” which may open up important business opportunities. Michael Gibbert and Martin Hoegl

Can Marketing Lift Stock Prices? A study finds that certain marketing techniques can influence a company’s stock market valuation — if the techniques increase customer lifetime value. V. Kumar and Denish Shah

Features

Innovating in Uncertain Markets: 10 Lessons for Green Technologies

History shows that the road to innovation in new markets is long and winding. But lessons from successes and failures with other emerging technologies offer a helpful guide for managers and entrepreneurs exploring green technologies. Free to subscribers
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By George S. Day and Paul J.H. Schoemaker

Is Your Company Choosing the Best Innovation Ideas?

Generating good innovation proposals from within the ranks of the organization is only the beginning. The more difficult part is creating a selection process that identifies which ideas to implement. Free to subscribers
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By Markus Reitzig

How to Innovate When Platforms Won’t Stop Moving

Business and technology platforms change faster now than ever. What does that mean for how companies compete? Michael Cusumano reflects on how companies can develop staying power.

Michael A. Cusumano, interviewed by Michael S. Hopkins

What Really Happened to Toyota?

Toyota was long known, even revered, for its sterling quality. But given the spate of recalls, managers wonder whether Toyota’s difficulties throw its legendary manufacturing model into question. Free to subscribers
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By Robert E. Cole

How Gap Inc. Engaged With its Stakeholders

Back when protesters were targeting the company, the Gap realized that it needed to overhaul the way it interacted with its critics. So the company launched a strategy of stakeholder engagement. Free to subscribers
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By N. Craig Smith, Sean Ansett and Lior Erez

Why CRM Fails — and How to Fix It

Customer relationship marketing was supposed to be a “new paradigm,” yielding more loyal customers and much more profit for companies. It hasn’t. What should managers do? Free to subscribers
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By Stan Maklan, Simon Knox and Joe Peppard

First Look: The Second Annual New Intelligent Enterprise Survey

How are organizations using analytics? Can people access the data they need? Here are a few highlights from the newest survey conducted by MIT Sloan Management Review and the IBM Institute for Business Value. Free to subscribers
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By Nina Kruschwitz and Rebecca Shockley

Leveraging the Social Web Within the Enterprise

How can large companies take advantage of the knowledge that is dispersed in various parts of their organizations? In an interview with MIT SMR, K. Ananth Krishnan, the CTO of Tata Consultancy Services, describes how he learns from his organization’s collective intelligence.

Web Exclusives

Duke Energy’s Plan to Take Over Your Kitchen — and Take Down Your Energy Use

Can a company that supplies electricity really become a partner in helping customers optimize their electric use? Absolutely, says Jim Rogers, chairman, president and CEO of Duke Energy: “We can make it totally back of mind for you, and we can create huge productivity gains in the process.”

Jim Rogers (Duke Energy), interviewed by Michael S. Hopkins

The “Unstructured Information” Most Businesses Miss Out On

Businesses’ ability to process numbers in “well-behaved rows and columns” goes back 40 years, notes K. Ananth Krishnan, chief technology officer of Tata Consultancy Services, one of the largest companies in India. Figuring out how to mine and process the information in text, video and audio is the new frontier.

K. Ananth Krishnan (Tata Consultancy Services), interviewed by Michael S. Hopkins

What Really Goes On When Boards Talk Sustainability

Christoph Lueneburger, head of the sustainability practice at Egon Zehnder, the executive search and human capital advisory company, says that boards and executives are all talking about the issues that make up the sustainability conversation, “even if they’re not using the word ‘sustainability.’”

Christoph Lueneburger (Egon Zehnder), interviewed by Michael S. Hopkins

 

FROM THE MAGAZINE

Winter 2012: Cover Story

Winning the Race with Ever-Smarter Machines

 

Recent progress in information technology has been both rapid and dramatic. Is your company ready?

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