MIT Sloan Management Review

Operations Management and Research

ABB and Ford: Creating Value through Cooperation

By Sherwood C. Frey Jr. and Michael M. Schlosser

October 15, 1993

TO THE EXTENT THAT BUYER-SUPPLIER RELATIONSHIPS CAN BE COOPERATIVE, VALUE CAN BE CREATED FOR BOTH CUSTOMERS AND VENDORS. Regrettably, the traditional behavior of some industries, particularly the U.S. automotive industry, often precludes cooperation. The authors describe one successful case — the experiences of ABB and the Ford Motor Company during the design and construction of a $300 million facility. The authors explain the key factors that led to ABB’s and Ford’s success and how value-adding cooperation between buyers and suppliers can be fostered.

More than three years ago, Thomas Lyons et al. noted that U.S. manufacturers and their suppliers were being pushed by world-class competition to develop new styles of relating to one another.1 This changing climate was manifest in:

  • The emergence of multifunctional teams for the development of cross-technological projects;
  • The reduction of the total number of suppliers;
  • The lengthening of contracts so that they spanned component lifetimes;
  • The increased reliance on suppliers for such services as design, research and development, and engineering; and
  • The acquisition of components and subassemblies rather than individual parts.

Lyons et al. portrayed manufacturers as generally enthusiastic about these trends and as initiators who looked for ways to improve quality, reduce project cost, reduce complexity in vendor relationships, and enhance R&D support. They stereotyped suppliers, on the other hand, as reticent and fearful of disclosing confidential information, of expanding services without compensation, and of losing operational autonomy. The authors challenged the industrial community to manage the evolution of these emerging relationships cooperatively, with the benefits shared equally among the participating parties.

A year later, on the basis of a survey of U.S. automotive suppliers, Susan Helper reported that the suppliers’ fears were justified.2 The old behavior of aggressive competition persisted. The large (and more powerful) manufacturers extracted concessions and achieved improvements at the expense of the smaller (and less powerful) suppliers. Through... To read the complete article, login or sign-up using the form below.

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