I come from an environment where, if you see a snake, you kill it. At GM, if you see a snake, the first thing you do is go hire a consultant on snakes. Then you get a committee on snakes, and then you discuss it for a couple of years. The most likely course of action is — nothing. You figure the snake hasn’t bitten anybody yet, so you just let him crawl around on the factory floor.” — Ross Perot1
As time passes, old management formulas become outmoded and are replaced by new ones, but the underlying message is often the same: formal analysis — the systematic study of issues — can help organizations make better decisions. This seemingly plausible hypothesis is supported by an extensive literature in cognitive psychology that shows convincingly that unaided human judgment is frequently flawed.2 For example, people seem to be unduly influenced by recent or vivid events, consistently underestimate the role of chance, and are often guilty of “wishful thinking.” Formal analytical techniques are a way to avoid such problems.
However, the “rational” approach has also had some influential detractors.3 For example, Peters and Waterman condemn formal analysis for its bias toward negative responses, its degree of abstraction from reality, its inability to deal adequately with nonquantifiable values, its inflexibility... To read the complete article, login or sign-up using the form below.
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