MIT Sloan Management Review

Business Ethics and Public Policy, Management of Technology and Innovation

 

Develop Long-Term Competitiveness through IT Assets

By Jeanne W. Ross, Cynthia Mathis Beath and Dale L. Goodhue

October 15, 1996

Firms must build and leverage three assets – a strong IT staff, a reusable technology base, and a partnership between IT and business management – to generate sustainable competitive advantage through information technology.

Assessing the value of information technology (IT) has never been easy. Delayed benefits, unintended uses, business changes, and hidden support costs inhibit meaningful evaluation of individual IT investments. This was true when most investments were focused on the support of a single business process or functional area. It is even more true as business executives ponder implementations of shared technologies like data warehouses and networks, replacement of large legacy systems, and reskilling of the IT staff. Although firms introduce some systems to reduce costs and can evaluate them in terms of their success in doing so, they want many IT initiatives to support a firm’s strategic objectives. The value of these initiatives rests in their contribution to a firm’s competitiveness, which is often nonquantifiable and uncertain.

How can firms apply IT to enhance competitiveness? We believe the answer lies in the development of an especially effective IT capability: the ability to control IT-related costs, deliver systems when needed, and effect business objectives through IT implementations. This capability derives from careful management of three key IT assets: (1) a highly competent IT human resource, (2) a reusable technology base, and (3) a strong partnering relationship between IT and business management. The results of a two-year study of IT management practices suggest that the quality of these assets dictates the quality of IT planning, delivery, and support... To read the complete article, login or sign-up using the form below.

 
 

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