MIT Sloan Management Review

Management of Technology and Innovation

Will the Internet Revolutionize Business Education and Research?

By Blake Ives and Sirkka L. Jarvenpaa

April 15, 1996

THE INTERNATIONAL DATA HIGHWAY WILL TRANSFORM BUSINESS EDUCATION, ALTHOUGH NOT NECESSARILY ITS TRADITIONAL SUPPLIER, THE business school. Will the business school remain insulated from the knowledge revolution? Will it play a leadership role? Will it wither away? Two scenarios, one based on assumptions about education and the other on assumptions about research, are intended to help business schools and their stakeholders recognize the inevitability of change and envision what this new world might look like.

Revolutions, whether the overthrow of governments or breakthroughs in technology, are usually visible. The knowledge revolution, though propelled by the twin engines of computer technology and communication technology, is a revolution of minds and ideas rather than of mass and energy. It is nearly invisible and easy to ignore, particularly by those who stand on the seemingly safe shoreline of tradition. This knowledge revolution threatens universities’ advantage in knowledge creation and dissemination. Davis and Botkin paint a bleak picture of the role of schools:

Business, more than government, is instituting the changes in education that are required for the emerging knowledge-based economy. School systems, public and private, are lagging behind the transformation in learning that is evolving outside them, in the private sector at both work and play, with people of all ages. Over the next few decades, the private sector will eclipse the public sector as our predominant educational institution.1

Private-sector intrusion is a real risk for business schools. Cable operators and telecommunications companies are aggressively developing virtual classrooms, often without university involvement.2 Publishers and software houses are developing multimedia products that will substitute for, rather than complement, traditional classroom education. The business school’s own faculty, working independently or as consultants for other entities, represent another serious threat.3 Already there is both an audio- and videotape... To read the complete article, login or sign-up using the form below.

From The Magazine

Fall 2009

Special Report: Sustainability

8 Reasons That Sustainability Will Change Management

Michael S. Hopkins

Transparency, accidental innovation, trust, collaboration — as sustainability affects how the world works, so will it affect how business works in the world.

Intelligence: Management

Debunking Management Myths

Martha E. Mangelsdorf

In this interview, Henry Mintzberg questions some of the conventional wisdom about managerial work.