Plus ça change, plus c’est la même chose. — French expression
They don’t make much money, but they sure make a lot of stuff. — Down East Maine expression
Rumors of my demise have been much exaggerated. —Mark Twain
After years of observing U.S. industry under siege from foreign competitors, U.S. managers, shareholders, and business journalists have changed their mood from deepest gloom to near-euphoria. U.S. companies are reporting record profits, while the Japanese barely break even. Honda no longer has the best-selling auto model in North America, market share in the domestic U.S. vehicle market is no longer being eroded by Japanese firms or their U.S. transplant subsidiaries, and Chrysler has novel problems arising from a seemingly huge cash mountain. The Japanese invasion in personal computing and software has been conspicuously absent; indeed, there are few sectors of world business in which U.S. firms today are more dominant. And the once feared disappearance of the U.S. semiconductor industry has been replaced by dominance in microprocessors and even a respectable comeback in basic “chips.”
If these company and industry successes are not enough to demonstrate a comeback, the United States is experiencing robust economic growth, while Japan struggles with a protracted, unprecedented postwar recession. U.S. firms are leaner and meaner. “Quality” is no longer a Japanese monopoly. Moreover, the dollar is far down and the yen is up.... To read the complete article, login or sign-up using the form below.
Get a premium subscription today to read this and all MIT Sloan Managmeent Review articles.
More Info.
Buy this article. Purchase one or more copies of this article as a PDF.
Subscribe today to read the most recent articles and the current issue of MIT Sloan Management Review.
Upgrade to premium
Current Subscribers: Do you subscribe to MIT Sloan Management Review? Register for online access.
- Register for free access to recent articles and the current issue of MIT Sloan Management Review.
- Subscribe and read articles from the past three years online.
- Premium subscription—access to the entire archive of articles.
