MIT Sloan Management Review

Leadership and Organizational Studies, Management of Technology and Innovation

Information Orientation: People, Technology and the Bottom Line

By Donald A. Marchand, William J. Kettinger and John D. Rollins

July 15, 2000

Information technology improves business performance only if combined with competent information management and the right behaviors and values. Learn how high performers put these into practice.

Two global banks, comparable in many ways, differ in their business performance. The more successful bank is more effective in its use of information. A coincidence? Not likely.

Companies, such as these banks, are still struggling to understand how to put information to work so that it improves business performance. Two information-based management disciplines — the information-technology field and the information-management field, which involve librarians, records managers and Web-site content managers — have put more emphasis on creating systems and processes to store or classify information than on improving the way people behave with information. After spending billions of dollars on information technology, it’s still difficult for senior executives to connect their company’s technology investments to its business performance. More often than not, this technology-centered viewpoint has not encouraged more people-centered management activities aimed at improving behaviors and values for more effective information use.

If there is a starting point for improving how businesses use information, it’s in a perception many senior managers share: Companies must do more than excel at investing in and deploying IT. They must combine those capabilities with excellence in collecting, organizing and maintaining information, and with getting their people to embrace the right behaviors and values for working with information.

Is this notion right? How does the interaction of people, information and technology affect... To read the complete article, login or sign-up using the form below.

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