MIT Sloan Management Review

From The Magazine

Winter 2010

Special Report: Supply Chain

The 6 Forces Driving Supply Chain Design

Interview by Michael S. Hopkins

The supply chain is a bigger competitive differentiator than ever. But there’s no one right way to design it. And the factors to consider have changed. An interview with David Simchi-Levi.

Feature: Marketing

Why the Highest Price Isn’t the Best Price

James C. Anderson, Marc Wouters and Wouter van Rossum

How to practice value-based pricing that boosts profits and promotes better relationships with customers.