MIT Sloan Management Review

Human Resource Management and Industrial Relations, Leadership and Organizational Studies

The Social Side of Performance

By Rob Cross, Thomas H. Davenport and Susan Cantrell

October 15, 2003

The most effective knowledge workers cultivate networks that are an optimal blend of the personal and the professional.

What separates high-performing knowledge workers from their more average peers? Superior ability is part of the answer, as is superior expertise. But in an era of exploding information, maintaining one’s expertise is a constant challenge. Formal education and training are necessary but are only a start. The use of impersonal sources — intranet databases, print publications, Web sites — can help keep one current but won’t provide an edge. What really distinguishes high performers from the rest of the pack is their ability to maintain and leverage personal networks. The most effective knowledge workers create and tap large, diversified networks that are rich in experience and span all organizational boundaries.

And contrary to the popular image of the networker, the building and use of such networks is rarely motivated by explicit political or career-driven motives. In part, that’s because high performers rarely need to focus on such matters. By simply getting their work done at a superior level, the most successful knowledge workers develop reputations and networks that bring opportunities and resources to them as needed. As a result, political posturing is of little value. A software engineer put it this way: “My network is incredibly valuable to me, but I don’t think about it politically. It is just totally intertwined with how I get my work done. I make time to meet with people... To read the complete article, login or sign-up using the form below.

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