MIT Sloan Management Review

Human Resource Management and Industrial Relations, Leadership and Organizational Studies

Going Beyond Motivation to the Power of Volition

By Sumantra Ghoshal and Heike Bruch

April 15, 2003

Why do motivated managers often fail to follow through? Because taking sustained action in the workplace requires more than motivation. It requires the deep commitment that comes from activating willpower.

The most powerful force of human behavior is willpower. When managers learn to activate willpower, or volition, in themselves and others, companies reap the benefits of purposeful action taking and see more projects completed.

But engaging volition isn’t easy. It’s a higher attainment than mere motivation. Motivation is the desire to do something; volition is the absolute commitment to achieving something. To activate their willpower, individuals must pass a mental barrier, a personal Rubicon.1 Our research reveals how successful leaders do that and how they use five simple strategies to help lower-level managers accomplish the same.

Recently, as researchers have begun to investigate what it takes for managers to follow through on ambitious goals, the study of willpower has reemerged from the disfavor into which it fell after World War II.2 The reason for management researchers’ interest is clear: Motivating managers with carrot and stick is overly simplistic. People commit to action for more subtle reasons.

New research into managerial action taking supports the distinction between motivation and volition. (See “About the Research.”) Project managers in the companies studied — some large, such as ConocoPhillips and Lufthansa, and others small, such as Micro Mobility Systems — rarely followed through when the going got rough. Only 10% took purposeful action to implement goals.3 The rest, despite... To read the complete article, login or sign-up using the form below.

From The Magazine

Fall 2009

Special Report: Sustainability

8 Reasons That Sustainability Will Change Management

Michael S. Hopkins

Transparency, accidental innovation, trust, collaboration — as sustainability affects how the world works, so will it affect how business works in the world.

Intelligence: Management

Debunking Management Myths

Martha E. Mangelsdorf

In this interview, Henry Mintzberg questions some of the conventional wisdom about managerial work.