The dynamic rhythm of organizational change has always been a constant: Dramatic change descends from the top (from senior management), systematic change is generated laterally and organic change emerges from the grass roots. These three forces interact dynamically, each providing the primary, but not sole, thrust for a key transformation process: Dramatic change incites revolution, which provides impetus; systematic change orchestrates reform, which instills order; and organic change nurtures rejuvenation, which spurs initiative.
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