We defined innovation as “implementing new ideas that create value.” We identified five broad industrial categories in which innovation is competitively important: pharmaceuticals, high technology/electronics, automotive, retail, and oil and chemicals. We conducted in-depth, personal interviews with senior executives responsible for some facet of innovation in 40 companies from those industries. Of those companies, 52% were headquartered in the United States, 43% in Europe and 5% in the Asia/Pacific... To read the complete article, login or sign-up using the form below.
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