MIT Sloan Management Review

Human Resource Management and Industrial Relations, Leadership and Organizational Studies

 

Leadership and the Fear Factor

By Michael Maccoby, Jody Hoffer Gittel and Michael Ledeen

January 15, 2004

Fear is a four-letter word in companies today, but CEOs’ rhetoric of “love” often inspires more cynicism than genuine affection. Leaders would do well to develop a more sophisticated understanding of each term.

The ability to generate an emotional response is the key to any leader’s success. Moses got his people’s undivided attention by putting the fear of a wrathful God in them. Winston Churchill appealed to the English sense of pride to rally spirits in the early, dark days of World War II. Martin Luther King, Jr., inspired the affection of millions by his own example of nonviolent leadership in the cause of civil rights for African-Americans. And business leaders, too, must inspire emotions in order to persuade people to give their best.

But does the nature of the emotion matter? The current wisdom holds that command and control is dead; employees must be empowered to act on their own. They are team members, not subordinates. Even more, they are “family,” working together in a “community.” The language of love —as in, “I love my people” — has become the acceptable, even preferred managerial idiom, “a new kind of patois spoken almost exclusively by chief executives,” as Lucy Kellaway recently wrote in the Financial Times. Recent books confirm this, touting the effectiveness of quiet leaders and modest chiefs.

And yet, it’s hard to escape the feeling that fear is still an important reality in the world of work. Not just fear of layoffs, which are often a matter of cyclical downturns and global disruptions. The issue is good... To read the complete article, login or sign-up using the form below.

 
 

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