Adamowicz, W. et al., “Stated Preference Approaches for Measuring Passive Use Values: Choice Experiments and Contingent Valuation,”American Journal of Agricultural Economics 80, no. 1 (1998): 64–75.

Provides an example of the use of choice modeling in environmental economics, including a comparison with contingent valuation (another technique widely used in economics).

Ben-Akiva, M. and S.R. Lerman,Discrete Choice Analysis (Cambridge, Massachusetts: MIT Press, 1985).

A classic textbook on the theory and mathematics of discrete choice modeling.

Bonabeau, E., “Predicting the Unpredictable,”Harvard Business Review 80, no. 3 (March 2002): 109–116.

Describes the use of agent-based modeling in the collective behavior of people in crowds, markets and organizations.

Cohen, S. and B. Orme, “What's Your Preference,”Marketing Research 16, no. 2 (2004): 32–37.

Summarizes the deficiencies of using standard rating scale questions in eliciting customer preferences.

Finn, A. and J.J. Louviere, “Determining the Appropriate Response to Evidence of Public Concern: The Case of Food Safety,”Journal of Public Policy & Marketing 11, no. 2 (1992): 12–25.

Introduces the “best-worst” choice analysis technique, which can be used to assess customer satisfaction, to identify market preferences for really new product and service features and for market segmentation analysis.

Hall, J. et al., “Using Stated Preference Discrete Choice Modeling to Evaluate Health Care Programs,”Journal of Business Research 57, no. 9 (September 2004): 1026–1032.

Provides an example of choice modeling in the healthcare delivery industry.

Hensher, D.A., J.J. Louviere and J. Swait, “Combining Sources of Preference... To read the complete article, login or sign-up using the form below.

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