The framework for strategic communication comprises a wide variety of iterative loops, encompassing multiple connections with multiple constituencies on multiple strategic levels. Those strategic elements include the markets addressed, the products and services offered in those markets, the underlying research and development that supports those products and services, the operations plan to deliver those products and services, the finances required and the financial practices needed to assure optimal performance and, finally, the organizational infrastructure, culture and management necessary to attain that optimal performance.
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