MIT Sloan Management Review

International Business, Management of Information Systems

In Praise of Cultural Bias

By David J. Pauleen and Peter Murphy

January 15, 2005

Information and knowledge management models that exclude the influence of national and regional culture seriously undercut their potential effectiveness.

Historically, the world’s wealthiest and most influential economies have developed on the basis of strong regional and national cultural biases. In the 19th century, for instance, the United States established itself as a first-rate industrial power by developing the “American system of manufacture” based on standardized and interchangeable parts. In the first half of the 20th century, U.S. manufacturing practices were further honed in Detroit and widely adopted modern office systems were developed in Chicago. Later, U.S. post-industrial giants clustered on the West Coast, where the distinctive flavors of San Francisco and Seattle shaped their successful cognitive and technical style. Throughout the world, all business, innovation and even cognition are based on localized cultural context. This doesn’t mean they have no value in the global marketplace. Quite the contrary: Cultural idiosyncrasy is a spur for global innovation.

It is curious, then, that the information industry steamrolls ahead, paying relatively little attention to the implications of national and regional culture. All information systems, from databases to expert systems, including decision and executive support systems, communication and collaboration systems, contain built-in cultural biases. There’s nothing worth doing that doesn’t have a bias. New biases generate new breakthroughs. Yet, Western analytical assumptions about information and knowledge and their management currently dominate both information and knowledge management (IKM) research and development.

Culture Antecedents of IKM

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