The authors set out to chart the new practice of global product development (GPD) in the manufacturing sector with the goal of presenting frameworks that would help senior managers more effectively address strategic and tactical GPD issues. The frameworks have been developed chiefly through detailed discussions with managers at more than 100 companies in 15 countries in North America, Europe and Asia. Data inputs also come from a study that PTC conducted recently with BusinessWeek Research Services.
The initial qualitative phase of the PTC research, conducted in the first quarter of 2006, involved telephone interviews with 30 executives from large manufacturing companies that currently practice GPD. Twenty of the interviewees were U.S. executives, five were European and five Asian. Each interview lasted 30 to 40 minutes. Findings from the interviews were used to design an online survey featuring more than 40 questions about GPD. In March 2006, 1,157 online surveys were completed by product development–oriented executives and engineering/design professionals from large manufacturing companies. Respondents from the United States comprised 65% of the sample, with 17% from Europe and 18% from... To read the complete article, login or sign-up using the form below.
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