Discovering “Unk-Unks”
By John W. Mullins
July 1, 2007
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How innovators identify the critical things they don't even know that they don't know.
In January 2005, Kenn Jorgensen and Cassian Drew, two British entrepreneurs who were passionate about rock climbing, wanted to know if their sport could be adapted for use in exercise facilities. Indoor climbing walls already existed, but they were used by serious climbers in urban areas as substitutes for outdoor rock formations that weren”t easily accessible. What if a new kind of low-impact, high-tech exercise regime could be created that was done on climbing walls just a few feet off the ground in ordinary fitness studios with ordinary ceilings, invigorating music and a spirited instructor – but with walls equipped with climbing holds?
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