MIT Sloan Management Review

Corporate Strategy, Managerial Economics

Understanding and Managing Complexity Risk

By Eric Bonabeau

July 1, 2007

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Increased complexity of a company's systems -- products, processes, technologies, organizational structures, legal contracts and so on -- can create dangerous vulnerabilities. Three complementary strategies can help mitigate the risk.

In March 2000, a fire struck a semiconductor plant in New Mexico, leaving Ericsson Inc. short of millions of chips that the Swedish telecom giant was counting on to launch a new mobile phone product. As a result, Ericsson was ultimately driven from the market (it would later re-enter through a joint venture with Sony Corp.) while its rival Nokia Corp. flourished. Ericsson had failed to recognize the New Mexico plant as a bottleneck in a complex, interconnected global supply chain.

Ericsson is not the only company to suffer a catastrophe due, in part, to the complexity of its own systems. In February 1995, Barings Bank, Britain”s oldest merchant bank (it had financed the Napoleonic wars, the Louisiana Purchase and the Erie Canal) went from strength and prestige to bankruptcy over the course of days. The failure was caused by the actions of a single trader – Nick Leeson – who was based in a small office in Singapore. Soon after Leeson”s appointment as general manager of Barings Securities Singapore, he used a secret account to hide losses he sustained engaging in the unauthorized trading of futures and options. The complexity of the Barings systems enabled Leeson to fool others into thinking that he was making money when in fact he was losing millions. But after the January 1995 Kobe, Japan, earthquake had rocked the Asian financial markets, Leeson”s accumulated losses – some $1.4 billion – became too enormous to hide, eventually leading to Barings” collapse.

In the past, companies have tried to manage risks by focusing on potential threats outside the organization: competitors, shifts in the strategic landscape, natural disasters or geopolitical events. They are generally less adept at detecting internal vulnerabilities that make breakdowns not just likely but, in many cases, inevitable. Vulnerabilities enter organizations and other human-designed systems as they grow more complex. Indeed, some systems are so complex that they defy a thorough understanding. In August 2006, a defective software program aboard a Malaysia Airlines jetliner flying from Perth, Australia, to Kuala Lumpur, Malaysia, supplied incorrect data about the aircraft”s speed and acceleration. This confused the flight computers, which sent the Boeing 777 on a 3,000-foot roller-coaster ride. With more than five million lines of code, aircraft software programs have become too large and complex to be tested thoroughly and are fielded without any guarantee that they will always work.

Legal codes and agreements have also become increasingly complicated, often resulting in loopholes that others can exploit. In the spring of 2006, Boston Scientific Corp., a medical device manufacturer, acquired its rival Guidant Corp., outbidding Johnson & Johnson in the process. Earlier, in order to gain rapid antitrust approval, Boston Scientific and J&J had both signed deals with pharmaceutical giant Abbott Laboratories in anticipation of the Guidant acquisition. J&J was first to strike a conditional licensing deal with Abbott, but the agreement failed to include a noncompete clause so Abbott was then able to help Boston Scientific – which it happily did. After Boston Scientific outbid J&J, it sold Guidant”s lucrative stent business to Abbott to alleviate regulators” monopoly concerns. Thus, by exploiting a weakness in a complex legal agreement, Abbott was able to claim the best part of Guidant”s business in return for its assistance of Boston Scientific.

Time is often an enemy not only because of obsolescence and increasing wear and tear but also, ironically, because of the human ability to adapt to untenable situations and resist change. Consider, for example, the information technology system of the U.S. airlines Comair Inc. In 2004, after its acquisition by Delta Air Lines Inc., Comair was forced to shut its business for several days because of an overloaded legacy crew-management system. The result: 3,900 cancelled or delayed flights, nearly 200,000 stranded passengers and a loss of $20 million in operating costs and lost revenue. Not only had the system exceeded its capacity (Comair”s business had been growing healthily for years), it also suffered from the addition of layers and layers of applications. Yet Comair”s IT department was reluctant to upgrade the system, as users had grown used to it. To make matters worse, Comair”s acquisition by Delta created additional complications: Tight constraints on capital expenditures and friction between Comair employees and their new owners had eroded the IT department”s commitment. This combination of technological and organizational complexities created the “perfect storm”

(Reprint #:48416)

Eric Bonabeau is the CEO and chief scientific officer of Icosystem Corp., a Cambridge, Massachusetts-based consultancy that specializes in the use of complexity science to develop innovative business strategies. Comment on this article or contact the author through smrfeedback@mit.edu

REFERENCES

1. F.P. Brooks, “The Mythical Man-Month: Essays On Software Engineering”

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