For more than a century and a half, industrial growth has been weaving an ever-thickening web of interdependence around the world. Today, consumer choices on one side of the planet affect living conditions for people on the other side. Complex supply chains span the globe; for example, the average pound of food travels between 1,500 and 2,500 miles before it reaches an American consumer.1 But these developments do not alter biological or social realities that have taken shape over thousands and millions of years. Consequently, businesses operating within this growing web are facing a host of “sustainability” problems: social and ecological imbalances created by this globalization, such as a widening social divide between haves and have-nots, global climate change, exponentially growing chemical and material waste and loss of habitat and species.
Traditionally, businesses have thought such problems to be the result of economic externalities that require governments’ attention. But while governments are a crucial part of lasting change, relying on governmental leadership to effectively deal with sustainability is questionable for many reasons. The first limitation is geography. Even the largest governmental institutions are limited by their borders and can’t attack sustainability problems that are global in nature. The second limitation is time. Elected officials are limited by their election cycles and struggle to deal with problems that develop over decades and don’t... To read the complete article, login or sign-up using the form below.
Subscribe today to read this article.
Buy this article. Purchase one or more copies of this article in PDF form.
Subscribe today to read the most recent articles and the current issue of MIT Sloan Management Review.
Become a premium subscriber today to read this article and the entire archive of MIT SMR articles.
Sign in if you have registered already for the website
Do you subscribe the MIT Sloan Management Review in print? Enter the email address and password you used when ordering. Don't remember? Lookup your subscription account information
- Register for free access to recent articles and the current issue of MIT Sloan Management Review.
- Subscribe and read articles from the past three years online.
- Premium subscription give you access to the entire archive of articles.
