Over time, media coverage defines what is important for people to believe about companies and what aspects of their character and performance should be used to evaluate them. These parameters form the basis of a company”s reputation presented by the media. However, the sheer volume of media information circulating about so many companies makes it difficult to summarize this coverage and present a meaningful profile of an organization”s media reputation. To help with this task, a corporate ratings industry has emerged that produces public scorecards of... To read the complete article, login or sign-up using the form below.
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