MIT Sloan Management Review

Corporate Strategy, Leadership and Organizational Studies

 

Are You a ‘Vigilant Leader’?

By George S. Day and Paul J. H. Schoemaker

April 1, 2008

More than ever, CEOs must develop their peripheral vision, scanning for faint -- but vital -- signals that will help them give their companies an edge.

When Dutch drugmaker Organon International Inc. was conducting clinical trials for a new antihistamine, the secretary in charge of registering the trial volunteers for their medical checkups noticed something: Some volunteers were unusually cheerful. An extraneous observation, perhaps, but one she felt was worth sharing with the managers running the trial. They dug deeper, only to discover that all of the giddy participants were in the group taking the drug. Ultimately, the drug proved unsuccessful as an allergy-fighter. But by then the managers knew what they had on their hands: a highly effective treatment for depression. Marketed as Tolvon, the drug turned out to be very successful.1 That product never would have materialized if not for an employee who was trained to pay close attention to details and trust what she saw, and managers who were receptive to hearing a colleague’s input and taking it seriously.

Modeling such vigilance is a leadership skill most valued in its absence. The words no board or investor wants to hear about a company’s leaders are “they ignored the warning signs” or “they missed the boat.” On the positive side, vigilant leaders can spot opportunities and threats before rivals. Boards don’t expect prescience, but they do rely on the leadership team to sense and act on early warning signs of trouble, or opportunity.

But slow-dawning awareness is... To read the complete article, login or sign-up using the form below.

 
 

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