Edward R. Tufte is best known for his revolutionary books about the visual communication of data and information and his popular traveling course promoting his theories and methods. Tufte, dubbed “the da Vinci of data” by the New York Times, saw his profile in management circles raised by an essay about Microsoft Corp.’s PowerPoint (it appears in his most recent book, Beautiful Evidence, Graphics Press, 2006) that laid out the corrosive influence that presentation software has on thought. Tufte, professor emeritus at Yale University, is not just a critic. He’s a practitioner, too: He self-publishes his books to his exacting standards, and he recently debuted his first major museum project, a show of sculptures and prints, at the Aldrich Contemporary Art Museum, in Ridgefield, Connecticut. At his home in Connecticut, surrounded by his sculptures and his dogs, Tufte held forth with authority on everything from the pros and cons of iPhone jailbreaking to why the backstage demands of rock stars aren’t as absurd as they might seem. But most of all, he discussed his big ideas about information presentation and how companies can differentiate themselves by not doing “the stupid things every other company does.”
On the (Very, Very Bad) Design of Corporate Web Sites
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