In the post-dot-com era, companies have continued to experiment with new business models, with some success — think, for example, of MinuteClinic, a Minneapolis-based division of CVS Corp. that is a pioneer in low-cost retail health care that treats everyday ailments inside a drugstore, or Joost.com, an innovator in Web-based TV operated by Joost Technologies B.V. of the Netherlands. But genuinely new business models are hard to come by, and they aren’t as easily defended as they once were because competitors have become more adept at responding to such innovations quickly.
The leading question
How might a company’s management model offer a path to competitive advantage, just as its business model can?Findings
- Asking “What is your management model?” may be as key as asking “What business are you really in?”
- Companies are often unaware of the management models they’re using.
- There is no one best management... To read the complete article, login or sign-up using the form below.
Register or login to read this article.
Register for free and read this article now.
Already have online access? Login below.
Do you subscribe the MIT Sloan Management Review in print? Enter the email address and password you used when ordering. Don't remember? Lookup your subscription account information
- Register for free access to recent articles and the current issue of MIT Sloan Management Review.
- Subscribe and read articles from the past three years online.
- Premium subscription give you access to the entire archive of articles.
