MIT Sloan Management Review

How to plan profitable sales promotions by considering the stature of your brand in the marketplace, the message being delivered, and how customers and competitors will react.

To succeed in China, multinational corporations must turn the aphorism “think global, but act local” on its head. Although they have to master the art of local operation, their behavior must match their global standards, as expected by the Chinese.

Lying is a central aspect of human behavior. Negotiators need to learn about every tool that will protect their interests.

Under the right conditions, two corporate heads can be better than one, both for the company and the individual partners.

In fast-paced industries, companies should think of strategy as an iterative loop with four steps: making sense of a situation, making choices, making things happen and making revisions.

Not all growth is good. An analysis of Fortune Global 500 companies shows that the businesses that grew within the limits of their growth corridors performed far better than others -- even those that grew faster.

Limitless material resources are not only unavailable most of the time, they may actually be a hindrance. And remaining lean and mean can often be a blessing.

To tap fully into the swarm creativity of innovative customers and employees, companies must adopt a completely new mindset for doing business.

Using outside technologies to develop products and licensing intellectual property to external parties will carry a company only so far. The next frontier is to open the business model itself.

Many companies are not getting full value from their boards, often because of weak or underutilized directors. A set of best practices can help companies avoid such waste at the top.