Corporate Strategy
Sustainability Through Servicizing
In an increasingly environmentally conscious and cost-conscious world, suppliers can make their business both more sustainable and more profitable by focusing on services that extend the efficiency and value of their products.
The Myth of Commoditization
Executives, entrepreneurs and investors are too ready to believe that commodity is destiny. The result is a dulling of strategic focus and a narrowing of the business mind.
Should Business Care About Obesity?
Obesity in the United States has reached crisis proportions. Is this yet another societal problem to be loaded onto the shoulders of business leaders? For several reasons, the answer is yes -- and some companies are already showing what can be done to turn the tide.
Collaborating for Systemic Change
Meeting the sustainability challenge will require the kind of cross-sector collaboration for which there is still no real precedent. It must be co-created by various stakeholders by interweaving work in three realms: the conceptual, the relational and the action-driven.
The Experimental Roots of Revolutionary Vision
The history of the successful Swedish furniture retailer IKEA illustrates the role that adaptation and experimentation play in the development of an innovative strategy.
The Fundamental Dimensions of Strategy
A truly strategic decision occurs only at the nexus of three organizational considerations -- where it adds value, how it handles and employs imitation and how it defines its perimeter.
Aligning the Organization with the Market
As managers revamp their organizations for closer alignment with customers, one of the biggest challenges is determining how far and fast to go.
Leveraging the Power of Intangible Assets
Despite its potential, few managers have begun even to scratch the surface of information about intangibles and the opportunity it offers.
Understanding the Dynamics of Value-Driven Variety Management
Managing product variety can be easy but hard to do well. And the difference can be significant.
How Companies Can Avoid a Midlife Crisis
Executives can avert the seemingly inevitable decline of many mature corporations by viewing their organization as a portfolio of business opportunities at various life cycle stages.

