International Business
Confidence, Tricked
What really precipitated the global financial crisis?
Learning From Global Cities
In leading cities, companies gain access to knowledge and networks.
International Perspectives on Counterfeit Trade
Executives' perceptions of the motives of pirates and purchasers vary by country.
The High Cost of Political Influence
Companies with connections to a nation's government may be less productive.
How to Market to Generation M(obile)
Young consumers have been notoriously difficult for advertisers to reach. Mobile marketing might provide the answer, but only if companies understand some basic principles.
How to Win in Emerging Markets
Though competitive barriers in Asia, Latin America and Eastern Europe are many, a look at the companies that are thriving there reveals some secrets that make success more likely.
Making People Decisions in the New Global Environment
Finding the right individuals to fill executive positions has never been easy, and the process is only getting more difficult with increased globalization.
Strategic Innovation at the Base of the Pyramid
Innovation in developing markets has less to do with finding new customers than addressing issues of product acceptability, affordability, availability and awareness.
ManaGlobal Businessging Executive Attention in the Global Company
How can executives prioritize their time to ensure that they are focusing on the countries and subsidiaries that need the most attention?
The Challenge for Multinational Corporations in China: Think Local, Act Global
To succeed in China, multinational corporations must turn the aphorism “think global, but act local” on its head. Although they have to master the art of local operation, their behavior must match their global standards, as expected by the Chinese.

