MIT Sloan Management Review

The discipline of marketing hasn't kept up with the rapid changes facing 21st-century businesses. New scholarship doesn't have enough management relevance, and practicing marketers are too often forsaking rigor. Here are seven strategies that can make marketing both relevant and rigorous in today's world.

Knowledge sharing between partners has more upsides than downsides, provided that the right kind of knowledge goes back and forth.

Joe Fox's strategic ideas look big -- he's disrupted both the securities and real estate industries. But he claims his best innovations are the smallest ones.

Having one member in a remote location helps teams communicate.

A comprehensive analytic framework can provide a common language for discussing decisions and values with colleagues, helping to build a culture that better integrates the organization's values into staff decision making.

The strategic planning model is due for a “new release,” one that enables companies to keep pace with changing environments, quickly create and adapt strategy and empower people throughout the organization to make effective choices.

How can you avoid the agony of putting your company through a massive restructuring? Simple: Learn how to make sure it never needs one.

Relationships with academic institution scan play an important role in continuing to generate new value for shareholders if you know how to approach those relationships.

For those learning to lead, experience trumps formal training. But some experiences matter more than others, as two unconventional but highly successful organizations -- The Church of Jesus Christ of Latter-day Saints and the Hells Angels Motorcycle Club -- have recognized.

More than ever, CEOs must develop their peripheral vision, scanning for faint -- but vital -- signals that will help them give their companies an edge.