Management of Information Systems
The Six Key Dimensions of Understanding Media
The Genre Model can help in evaluating how a new communication technology may fit into your specific corporate environment.
Avoiding the Alignment Trap in IT
Information technology remains a terrible bottleneck to growth in most companies, mainly because executives focus on the wrong remedy for their IT problems
The Trouble With Enterprise Software
Has enterprise software become too complex to be effective?
The Continuing Power of Mass Advertising
As people increasingly tune out the most common forms of advertising, savvy marketers are turning to four surprisingly affordable strategies.
The Transforming Power of Complementary Assets
Reaping the elusive productivity rewards of information technology requires that an organization must change the way it does business. Schneider National took that dictum to heart and became a trucking and logistics powerhouse.
Finishing Off IT
Despite the commoditization of information technology, companies are growing increasingly dependent on it for strategic advantage.
Proven Practices for Effectively Offshoring IT Work
It takes a tremendous amount of detailed management on both the client and supplier sides to realize the expected benefits of offshore outsourcing of IT work. Here are 15 best practices that can accelerate learning and make the strategy eminently worthwhile.
Generating Premium Returns on Your IT Investments
Although IT portfolio management has been a best practice for some time now, many companies are still getting returns from IT investments that are below their potential. New studies show that a measurable premium can be gained by implementing a set of interlocking business practices and processes, collectively called "IT savvy."
Predicting Customer Choices
RESEARCH BRIEF: Recent research has greatly improved management's ability to anticipate customer wants.
Automated Decision Making Comes of Age
After decades of anticipation, the promise of automated decision-making systems is finally becoming a reality in a variety of industries.

