MIT Sloan Management Review

 

Management of Technology and Innovation

The Impact of Technological Innovation on Outsourcing Decisions

When technology changes rapidly, outsourcing looks more attractive.

Where the Best and Worst Ideas Come From

Group brainstorming excels at generating both very good and very bad ideas.

The Incrementalist (or, What’s the Small Idea?)

Joe Fox's strategic ideas look big -- he's disrupted both the securities and real estate industries. But he claims his best innovations are the smallest ones.

Giving Customers a Fair Hearing

With a clear definition of what a customer need is, companies are able to get the inputs that are required to succeed at innovation.

How to Profit From a Better Virtual Customer Environment

The benefits of engaging customers in product development, product support and related activities are increasingly visible. Having the right technology-based system can enhance the customer experience and help companies improve both their innovation and customer relationship management capabilities.

The Six Key Dimensions of Understanding Media

The Genre Model can help in evaluating how a new communication technology may fit into your specific corporate environment.

Institutionalizing Innovation

Building an engine that produces a steady stream of innovative growth businesses is difficult, but companies that are able to do it differentiate themselves from competitors.

Implementing a Learning Plan to Counter Project Uncertainty

For any breakthrough innovation project, specific objectives are often unclear or highly malleable, and the paths to them are murky. Rather than feign certainty that doesn”

How Companies Become Platform Leaders

Under the right circumstances, companies of any size can grow to become platform leaders. And particular business and technology decisions can help platform-leader wannabes achieve their goals.

How to Plan E-Business Initiatives in Established Companies

Many large and mature firms -- which still form most of the economy -- have difficulty analyzing the opportunities and difficulties created by the Internet. Here is a planning process, validated at several established companies, that puts e-business into perspective and helps make it manageable.

 

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