MIT Sloan Management Review

IBM brought 150,000 employees and stakeholders together to help move its latest technologies to market. Both the difficulties it faced and the successes it achieved provide important lessons.

When technology changes rapidly, outsourcing looks more attractive.

Group brainstorming excels at generating both very good and very bad ideas.

Joe Fox's strategic ideas look big -- he's disrupted both the securities and real estate industries. But he claims his best innovations are the smallest ones.

With a clear definition of what a customer need is, companies are able to get the inputs that are required to succeed at innovation.

The benefits of engaging customers in product development, product support and related activities are increasingly visible. Having the right technology-based system can enhance the customer experience and help companies improve both their innovation and customer relationship management capabilities.

The Genre Model can help in evaluating how a new communication technology may fit into your specific corporate environment.

Building an engine that produces a steady stream of innovative growth businesses is difficult, but companies that are able to do it differentiate themselves from competitors.

For any breakthrough innovation project, specific objectives are often unclear or highly malleable, and the paths to them are murky. Rather than feign certainty that doesn”

Under the right circumstances, companies of any size can grow to become platform leaders. And particular business and technology decisions can help platform-leader wannabes achieve their goals.