Corporate Social Responsibility

Showing 21-40 of 45

Image courtesy of the World Economic Forum/Flickr.

Creating Societal Benefits and Corporate Profits

The odds of launching a new business that creates value for both the company and the public can be improved with good planning. An in-depth analysis of how four companies created for-profit initiatives that also have high societal value suggests that each followed a similar step-by-step process to achieve what the researchers call synergistic value creation. Those steps include establishing cross-business incubators and installing multi-perspective monitoring systems.


Does Your Company Seem Socially Irresponsible?

Public perceptions of corporate irresponsibility are shaped in subjective, yet predictable, ways. “People like tidy stories with a clear villain,” write Nathan T. Washburn of Thunderbird School of Global Management and Donald Lange of the W.P. Carey School of Business at Arizona State University. “We lose interest when there are too many factors, extra complexity or too much ambiguity.” That means that powerful negative images can be hard to respond to.

Free Article

The Insurance Industry's Renewed Commitment to Sustainability

Insurers are just beginning to wake up to their role in environmental sustainability, argues Olivier Jaeggi, founder and managing partner at ECOFACT. The most important recent development: the launch of the Principles for Sustainable Insurance in 2012. Ban Ki-moon, Secretary-General of the United Nations, wrote that the Principles provide “a framework for the global insurance industry to address environmental, social and governance risks and opportunities.”


Why Making Money Is Not Enough

The authors, who include Ratan Tata, the former chairman of the Tata Group, argue that that “it is possible to build and lead companies that retain a deeper purpose.” Tata calls for companies to launch “corporate lifeboats” — such as new business experiments in next-generation clean technologies and serious business initiatives in the underserved space at the “base of the pyramid” — to transform their operations for sustainability.


The Net Positive Strategy: Where Environmental Stewardship Meets Business Innovation

Nick Folland of Kingfisher, one of Europe’s largest home-improvement retailers, discusses the company’s aspirations to create a net positive impact on the environment. Kingfisher was the first business of its size to receive full certification from the Forest Stewardship Council (FSC). Folland, the group corporate affairs director of Net Positive, is leading the company’s groundbreaking collaborative effort to reduce consumption and introduce “closed-loop” products.



Communicating Corporate Social Responsibility to a Cynical Public

Companies are increasingly engaging in CSR activities. But unless companies communicate their CSR achievements wisely to stakeholders, they fear being accused of greenwashing. A study of CSR communication practices in 251 European corporations yields seven guidelines for effective CSR communication. The authors conclude that many beliefs about the risks associated with CSR communication are exaggerated, and that companies that communicate honestly about their activities have little to fear.

Image courtesy of Flickr user Sam Beebe, Ecotrust.

Why Boards Need to Change

Many companies have initiated sustainability and corporate social responsibility programs that represent good first steps toward improving the impact of their organizations on the environment and society. However, unless boards change, many of the initial sustainability efforts launched in corporations are likely to be temporary. For organizations to achieve sustainable effectiveness, they need a corporate board that is designed to lead in a sustainably effective way.

Image courtesy of Flickr user mmoosa.

Why Kraft Foods Cares About Fair Trade Chocolate

As vice president for sustainability at Kraft Foods, Chris McGrath has been pivotal at guiding the company’s sustainability efforts. With its global reach and massive market shares, the company is setting new standards on how to source through sustainable agriculture and keep packaging out of landfills.


How an “Abundance Mentality” and a CEO’s Fierce Resolve Kickstarted CSR at Campbell Soup

In his tenure as president and CEO of the Campbell Soup Company, Doug Conant first helped steer the company to financial stability, and then set the stage for aggressive sustainability goals. The notion of corporate social responsibility and sustainability has been part of the fabric of the Campbell Soup Company since its inception. By 2006, Conant was ready to kick it up a notch. As president and CEO (he retired last fall), Conant led the company in exploring “how we could bring what I call our DNA, our natural inclination to corporate social responsibility, to a new level.”


Dave Stangis, vice president of corporate social responsibility and sustainability for Campbell Soup

Using Creative Tension to Reach Big Goals

Setting long-term sustainability goals gives managers and employees permission to think about what’s really possible, says Dave Stangis, vice president of corporate social responsibility and sustainability at Campbell Soup. “It’s a much more effective way to drive system-wide, enterprise change.”
Image courtesy of Flickr user Dominic's pics.

How Gap Inc. Engaged With its Stakeholders

Back when protesters were targeting the company, the Gap realized that it needed to overhaul the way it interacted with its critics. So the company launched a strategy of stakeholder engagement.

Christoph Lueneburger, head of the sustainability practice at Egon Zehnder.

What Really Goes On When Boards Talk Sustainability

Christoph Lueneburger, head of the sustainability practice at Egon Zehnder, the executive search and human capital advisory company, says that boards and executives are all talking about the issues that make up the sustainability conversation, “even if they’re not using the word ‘sustainability’.”


Showing 21-40 of 45