Customer Service

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Courtesy of Procter & Gamble

Is Your Company As Customer-Focused As You Think?

To become a customer-focused organization requires senior executives to open up communication with people throughout the organization so they can hear what is actually going on — as opposed to a sanitized version. Few companies make this leap, even though not doing it can hurt long-term performance. However, managers can come to terms with their company’s weaknesses in the realm of customer focus by posing a set of five questions specifically designed to uncover their vulnerabilities.

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03-Marketing-500

Making Routine Customer Experiences Fun

Businesses are increasingly trying to enhance customers’ experiences, but that’s not easy when dealing with scenarios that are inherently routine. The authors relate how three companies — Jordan’s Furniture, Commerce Bank and Stew Leonard’s — have been successful at injecting fun into seemingly neutral environments.

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Showing 21-40 of 43