Digital

Reframing Growth Strategy in a Digital Economy

Too many big companies are formulating their growth strategies using traditional planning approaches — yearly cycles, historical analytics, incremental thinking. The velocity that characterizes this new digital economy means this kind of growth planning is obsolete. To assert digital dominance, big companies need to capitalize on their ability to do things the disruptors can’t — like plan globally and mobilize considerable resources.

Getting Past the Hype About 3-D Printing

  • Research Feature
  • Read Time: 2 min 

Despite the promise of additive manufacturing, the authors argue, near-term expectations about how 3-D printing will revolutionize manufacturing are overblown. Much of the technology is still being hammered out, and the authors examine three important myths about additive manufacturing.

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Beyond Viral: Generating Sustainable Value From Social Media

Social media provides the fuel for unpredictable, temporary mobilization, rather than steady, sustainable change. To reverse this trend and reap more enduring benefits from social media requires a fundamental change in focus. Research shows that incentive networks are an important middle layer between ideologies and activity in online digital platforms such as Twitter and Facebook. So, too, is a focus on establishing loyalty and stickiness rather than just “likes” and retweets.

The Flood of Data From IoT Is Powering New Opportunities — for Some

IoT promised, and delivered, a data deluge. But is the data any good? Survey results from MIT SMR’s recent internet of things research suggest that it is — but the most value goes to those who got into IoT early and have years of experience under their belt. The message to those considering IoT projects: Don’t wait.

Managing With Immature AI

  • Blog
  • Read Time: 4 min 

Though the current state of AI falls short of its promise, managers should find ways to incorporate it into business practices now. Using pragmatic, thoughtful experiments and being transparent with customers and suppliers, organizations can learn and develop their own capabilities as AI continues to rapidly evolve.

Companies Brace for Decade of Disruption From AI

  • Blog
  • Read Time: 5 min 

With investments in Big Data bearing fruit, what do executives expect from the future? A new survey finds that artificial intelligence and machine learning are rapidly emerging avenues for innovation — and disruption. Nearly half of senior executives surveyed, from companies like American Express, Disney, Ford Motors, and General Electric, see disruptive change coming fast.

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The Heavy Toll of ‘Always On’ Technology

  • Interview
  • Read Time: 7 min 

Our electronic devices and expectations for immediate responses to communications are degrading our attention, with implications not just for productivity but also for mental health and stress levels in the workplace. That’s according to the 2016 book The Distracted Mind: Ancient Brains in a High-Tech World. In an interview, coauthor Larry D. Rosen says that research now shows that “the impact from so many interruptions on our mental and emotional functioning is vast, and it needs to be addressed.”

When the Luddites Fought Back

  • Blog
  • Read Time: 2 min 

Anxiety about the destabilizing role of technology is hardly new. When new labor-saving technologies were introduced in the British textile industry in the early 1800s, workers lashed out. Smithsonian Magazine writer Clive Thompson describes how their anger and violence boiled over.

Unexpected Benefits of Digital Transformation

  • Blog
  • Read Time: 4 min 

Digital technology creates new opportunities to work differently, which in turn offers opportunities to infuse technology into the work process. When managers shift from thinking about digital tools themselves to a focus on how the tools help companies work differently, they can begin to identify ways to transform the company’s processes to get real value from integrating new tools.

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How We Sell Our Attention

  • Blog
  • Read Time: 1 min 

Efforts by advertisers to attract attention are not new. What’s different with the web, author Tim Wu says, is the extent to which individuals are willing to open their lives to advertisers and trade away their time and private information for having the world at their fingertips. This creates unprecedented opportunities for manipulation.

What Executives Get Wrong About Cybersecurity

Cyberattacks are in the news. All kinds of organizations — ranging from Target Corp.and Bangladesh Bank to the Democratic National Committee in the United States — have fallen victim to them in recent years. MIT cybersecurity expert Stuart Madnick explains some of the biggest cybersecurity risks businesses face today — and what executives should do to decrease their companies’ vulnerabilities.

How Blockchain Will Change Organizations

Blockchain technology has the potential to transform how businesses are organized and managed. It allows companies to eliminate transaction costs and use outside resources as easily as internal resources. The implications for areas such as accounting, contract negotiation and enforcement, sales and marketing, and capital investment are myriad. Companies should start exploring how this technology could impact their industry and processes.

Your Digital Talent Needs May Not Be What You Think They Are

  • Blog
  • Read Time: 6 min 

In the quest for digital talent, many employers are falling prey to common misconceptions. One assumption is that advanced technical skills are the most valuable asset, but “soft” skills such as communication and collaboration are just as (if not more) important. And many of the skills, technical or otherwise, that companies seek may be better obtained in current staff by fostering collaborative learning — which may also improve employee retention.

How Analytics and AI Are Driving the Subscription E-Commerce Phenomenon

  • Blog
  • Read Time: 6 min 

Box subscription companies are growing dramatically, using a high level of personalization and artificial intelligence algorithms to keep customers satisfied and eager for more. Their astute use of social media and influence marketing has also contributed to their startling success.

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