- Research Highlight
- Read Time: 6 min
Public perceptions of corporate irresponsibility are shaped in subjective, yet predictable, ways. “People like tidy stories with a clear villain,” write Nathan T. Washburn of Thunderbird School of Global Management and Donald Lange of the W.P. Carey School of Business at Arizona State University. “We lose interest when there are too many factors, extra complexity or too much ambiguity.” That means that powerful negative images can be hard to respond to.