Innovation

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Featured Innovation Articles

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How to Monetize Your Data

The ability to monetize data — not hoard it — can offer competitive advantage in the digital economy.

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Warding Off the Threat of Disruption

Foresight and timing are crucial elements in responding to disruption.

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Taking a Value-Chain Perspective on Innovation

Frontiers |

Getting value-chain partners on board is essential for innovation and e-business success.

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New Product Development

Which Features Increase Customer Retention?

November 30, 2016 | Rebecca W. Hamilton, Roland T. Rust, and Chekitan S. Dev

Companies have an incentive to design goods and services with customer retention in mind. Unfortunately, they often add expensive features to their offerings without knowing whether or how much they will increase retention — and adding too many features can actually decrease customer satisfaction with products after customers have used them.

Innovation Strategy

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Competing Through Joint Innovation

The Chinese telecom company Huawei has used strategic partnerships to gain ground in Europe.

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Finding a Lower-Risk Path to High-Impact Innovations

High-impact innovations have built-in uncertainty — but careful strategizing can reduce the risk.

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How to Succeed with Radical Innovation

Highly capable firms are often reluctant to take risks, but they have much to gain if they try to innovate.

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Unleashing Creativity With Digital Technology

Frontiers |

Digital technology makes the creative process faster — and cheaper. And that’s great for business.

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The Next Wave of Business Models in Asia

Many Asian startups are competing on business model innovation and new technology rather than cost.

Business Model Innovation

The Hard Truth About Business Model Innovation

Successful business model innovation requires an understanding of how business models evolve.

The Sustainable Tactics You Don’t Know, But Should

Regenerative marketing and collaborative exchange are just two of many tactics offering businesses pathways to sustainability.

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New Approaches to Analytics

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Improving Analytics Capabilities Through Crowdsourcing

Open-innovation platforms, used thoughtfully, can expand a company’s access to analytics talent.

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Designing and Developing Analytics-Based Data Products

The information economy is giving way to an economy focused on analytics-based data products.

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How Analytics and AI Are Driving the Subscription E-Commerce Phenomenon

Subscription e-commerce uses AI to offer personalized, low cost, convenient products. It’s working.

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Why Big Data Isn’t Enough

Technology innovators should be wary of letting big data speak for itself.

Innovation and Organizational Structure

Open access brought to you by

It's not always easy to introduce innovations in an established company. That's why it's important to think about how an innovation fits into the existing organization's structure — and, how, in some cases, strategic partnerships can help a company innovate. Open access to these three articles about the relationship between organizational structures and innovation is provided courtesy of PwC.

Organizing for New Technologies

Responding to disruptive technologies may mean changing your company’s organizational structure.

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