Before introducing a new product to an emerging industry, companies should track the evolution of its category labels.
By Andrew King and Karim R. Lakhani
Which parts of your innovation processes should you open up to the wider world?
One way to learn, argue Paul J.H. Schoemaker (Wharton School) and Steven Krupp (DSI), is to “try to fail fast, often and cheaply in search of innovation.”