Innovation

Featured Innovation Articles

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Why Great New Products Fail

Companies often don’t focus enough on understanding how customers decide what to purchase.

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Why Learning Is Central to Sustained Innovation

Operational excellence requires cultivating an expectation for continuous improvement in all employees.

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How Crowdfunding Influences Innovation

Crowdfunding backers are important for the feedback, ideas, and word of mouth they provide to entrepreneurs.

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Social Media As Research?

Finding the Right Role for Social Media in Innovation

March 15, 2016 | Deborah L. Roberts and Frank T. Piller

Social media provides a game-changing opportunity to support new product development. But taking advantage of the opportunity requires more than just a Facebook presence with a loyal base of “friends.” To use social media for innovation, organizations need clear strategies and objectives. They also should look beyond social media used by the general public to lesser-recognized platforms, such as special user forums or expert blogs, for especially valuable user-generated feedback.

Working With Outside Innovators

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Savvy executives know that they need to look for innovative ideas outside of their organizations as well as within it. Open access to these three MIT Sloan Management Review articles about working with outside innovation is provided courtesy of PwC.

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The Age of the Consumer-Innovator

Consumers generate massive amounts of product innovation — which has significant implications for new product development.

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How to Manage Outside Innovation

Should external innovators be organized in collaborative communities or competitive markets? The answer depends on three crucial issues.

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Involving Customers in New Product Development

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How to Network Your Way to New Product Ideas

What if traditional views of the innovation process are flawed? Thoughts from MIT’s Eric von Hippel.

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How Crowdfunding Influences Innovation

Crowdfunding backers are important for the feedback, ideas, and word of mouth they provide to entrepreneurs.

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When Customers Become Fans

Smartphone maker Xiaomi cultivates user pride through user-centered and open innovation.

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Why Customer Participation Matters

Emphasizing customer participation is an important vehicle for generating valuable repeat business.

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Innovation and the Power of Geography

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What to Know About Locating in a Cluster

Innovation flourishes when companies are geographically close, but knowledge poaching can thrive, too.

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Driving Growth and Employment Through Logistics

Logistics clusters create jobs that are difficult to move offshore and lead to economic growth.

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All Fired Up in Massachusetts: The State’s New Wave of Big Data Companies

A new wave of analytics-driven companies is making Massachusetts one of the hottest U.S. centers of big data.

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Innovation: Location Matters

The external environment for innovation is an important driver, and industrial clusters offer special advantages.

The Platform Business Model

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How to Avoid Platform Traps

The increasing popularity of platform strategies masks a difficult truth: They are hard to execute well.

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Five Strategy Rules

Mastering Strategy

October 8, 2015 | David B. Yoffie and Michael A. Cusumano, interviewed by Martha E. Mangelsdorf

How can executives develop their skills as strategists? One way is to learn from the masters. The book Strategy Rules: Five Timeless Lessons From Bill Gates, Andy Grove, and Steve Jobs (HarperCollins, 2015) explores insights drawn from the careers of these former CEOs of Microsoft, Intel, and Apple. In a Q&A, the book’s authors, David B. Yoffie of Harvard Business School and Michael A. Cusumano of MIT Sloan, explain how strategic thinking is a capability that leaders — even the superstars — develop over time.