Innovation Strategy

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021-Marketing-500

Growing Negative Services

Negative services — those that are needed in emergencies, when problems arise or to ensure against unwanted outcomes — are part of most businesses and central to many. Their very nature presents unique growth challenges.

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9-Social-Business-500

The Innovation Subsidy

Companies should focus less on marketplace premiums for their innovations and more on opportunistically exploiting subsidies for innovations. Thus Microsoft‘s Windows 95 development effectively garnered a $900 million subsidy by drawing upon a valuable technical population to test and help improve the system. An innovation subsidy, says the author, is individuals‘ and institutions‘ cost-effective bartering of resources to reduce risk.

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01-Leading-your-team-500

Weird Ideas That Spark Innovation

Managers don”t have to be told that to innovate they need to embrace drastically different practices from the ones they use for routine work. So why don”t they do it? According to the author, when business leaders see what innovation actually requires, they often recoil. In this article, Sutton has developed eight techniques to move teams and companies from working by rote to innovating.

Showing 61-80 of 87