IT Strategy

Showing 1-20 of 63

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The Real Lessons From Kodak’s Decline

Former photography giant Kodak is often cited as having lacked the vision to recognize the effects digital technology would have on its business. The reality of what happened — and the true lessons of Kodak’s experience with digital disruption — highlight the complex challenges posed by fast-moving technological innovation.

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Foundations of Analytics Strategy

Competitive advantage from analytics is declining, according to the 2016 annual report about data and analytics by MIT Sloan Management Review. In this on-demand webinar, the authors of the report — Sam Ransbotham, an associate professor in information systems at Boston College and guest editor at MIT SMR; David Kiron, the executive editor of MIT SMR’s Big Ideas Initiative; and Pamela Kirk Prentice, the chief research officer at SAS Institute Inc. — discuss how analytically-sophisticated companies are managing to cultivate both innovation and competitive advantage with analytics.

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Digital Health Care: The Patient Will See You Now

  • Interview
  • Read Time: 9 min 

Kristin Darby, CIO of Cancer Treatment Centers of America, is keenly aware of the impact of digital technology on patient care. “We crave constructive disruption, so we are always challenging ourselves with the question, ‘how can technology positively impact our patients?’ If there’s value for the patient, we’re interested and we dig deeper.” Darby is interviewed by Gerald C. (Jerry) Kane, associate professor of information systems at the Carroll School of Management at Boston College and a guest editor for MIT SMR.

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Free Webinar: Foundations of Analytics Strategy

The 2016 MIT SMR/SAS Data and Analytics report, “Beyond the Hype: The Hard Work Behind Analytics Success,” finds that competitive advantage from analytics is declining — but that organizations achieving the greatest benefits have figured out how to ensure that the right data is being captured. In this webinar, the authors of the report explain how companies are making this transition and which are seeing the most success.

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Just How Smart Are Smart Machines?

Managers don’t expect to see machines displacing knowledge workers anytime soon. Instead, they expect computing technology to augment rather than replace the work of humans. But in the face of a sprawling and fast-evolving set of opportunities, what forms should that augmentation take? Davenport and Kirby, authors of “Only Humans Need Apply: Winners and Losers in the Age of Smart Machines,” examine what cognitive technologies managers should be monitoring closely and what they should be applying now.

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Cognitive Technologies: The Next Step Up for Data and Analytics

This free on-demand webinar offers context for understanding cognitive technology offerings. It focuses on what technology capabilities will be available — and what tasks will still require human input. Topics include artificial intelligence, automation, and business rules for making cognitive technology functional. Presenters Thomas H. Davenport and Julia Kirby are co-authors of the forthcoming book Only Humans Need Apply: Winners and Losers in the Age of Smart Machines.

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Tech Savvy: February 26, 2016

Peter Drucker defined the work of business leaders by three principal tasks: delivering financial results, making work and workers productive, and managing a company’s social impacts. Technological advances have transformed — and continue to transform — the world in myriad ways since Drucker published that definition in 1974. But technology hasn’t changed Drucker’s tasks. Instead, it is giving rise to new and better ways of executing them. This new column aims to help you identify big ideas and new tactics at the intersection of technology and management.

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The Dark Side of the Digital Revolution

  • Interview
  • Read Time: 10 min 

As digital technology transforms the way we do business, too many executives aren’t recognizing how business is changing at a fundamental level. “I think there’s a tendency to look at digital technology and think about it more as an opportunity, a choice,” says Deloitte Center for the Edge Innovation co-founder John Hagel III. “The mounting pressure turns this from an opportunity and choice into an imperative. The longer you wait, the more marginalized you’re going to become.”

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Balancing Tradeoffs in Social Media

Successful enterprise social media use has less to do with the tools employed than with the climate that a company creates. Cultivating the right climate requires balancing a number of tradeoffs through crafted social media policies, adapting characteristics of existing organizational culture, and having managers model effective social media practices for employees. In part 5 of his 5-part series, Gerald C. Kane offers a perspective on how to balance these tradeoffs and create the right mix for a company and its culture.

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The Long-Tail Strategy for IT Outsourcing

No longer just a cost-saving measure, IT outsourcing has emerged as an important strategic tool for acquiring cutting-edge ideas. Many companies are expanding their portfolios of IT suppliers to include smaller, highly innovative companies. But this expansion increases the complexity of managing supplier portfolios. To take full advantage of the innovations that diverse suppliers provide, organizations need to reimagine their strategies to be dynamic, diversified, and still disciplined.

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The Talent Imperative in Digital Business

  • Blog
  • Read Time: 6 min 

In MIT Sloan Management Review‘s 2015 Digital Business Report, we found that lack of digital maturity has profound implications for talent acquisition and retention. The vast majority of employees (80%) say they prefer to work for digitally mature companies — which means that if your company isn’t there yet, it may soon cost you valuable talent.

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Why Social Engagement May Be More Important Than Marketing

  • Interview
  • Read Time: 8 min 

In a Q&A, Carlos Dominguez, president and COO of social media management company Sprinklr, notes that while marketing is about getting people to want to talk to a company, customer service is about interacting with someone who is already invested in the brand. His goal: get companies to blend those tasks in “ways that are radically different.”

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Strategy, not Technology, Drives Digital Transformation

Digital success isn’t all about technology: The 2015 Digital Business Global Executive Study and Research Project by MIT Sloan Management Review and Deloitte identifies strategy as the key driver in the digital arena. Companies that avoid risk-taking are unlikely to thrive and likely to lose talent, as employees across all age groups want to work for businesses committed to digital progress. The report is online and in PDF form, with a Digital Business Interactive Tool to explore the data set.

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Revamping Your Business Through Digital Transformation

Large companies in traditional industries might think that digital transformation can wait — that a follower strategy is a safer route than trying to be a pioneer. “That kind of thinking, while tempting, is wrong,” write George Westerman and Didier Bonnet. “In every industry we studied, companies are doing exciting things with digital technology and getting impressive business benefits.”

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Does Your Company Collect Data — Or Hoard It?

As it has become clearer that data offers value to companies, some organizations are tempted to take a “more is better” approach. But there’s a fine line between collecting data that offers value and hoarding data, which ultimately proves counterproductive. Ransbotham’s Three Laws of Data Collection offer guidance.

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Revisiting Complexity in the Digital Age

As businesses grow and diversify, they almost inevitably make their range of offerings more complex. Until now, managing that complexity usually involved a trade-off between creating value from complexity and benefiting from the efficiencies of simplicity. But smart use of today’s digital technologies can help companies finesse those trade-offs between costs and benefits. Digitization can help companies, for instance, increase product variety and integration while maintaining process simplicity.

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Preparing Analytics for a Strategic Role

The way health care is billed in the U.S. system is part of the reason costs are so high. WellPoint*, one of the largest providers of health care benefits and insurance in the U.S., is using analytics to change its provider payment system. The goal: promote a health care system based on value, not the volume of services. This Data & Analytics Case Study takes an in-depth look at how WellPoint went from idea to implementation, working with physicians and IT staff to build its Enhanced Personal Health Care program.

Showing 1-20 of 63