Marketing
When AI Investments Pay Off in Marketing
New research shows where marketers are seeing gains from AI and how to speed up payoffs.
Christine Moorman and Colleen Hickey
Most Recent Insights from MIT SMR
Supply Chains & Logistics
A Tale of Two Hot Sauces: Spicing Up Diversification
Achal Bassamboo and James G. Conley
Collaboration
Solving Real User Problems With Generative AI: Slack’s Jackie Rocca
Sam Ransbotham and Shervin Khodabandeh
Talent Management
A Five-Step Guide to Improving Your Employer Brand
Kimberly A. Whitler and Richard Mosley
More Marketing Insights from MIT SMR
Customers
Firing the Right Customers Is Good Business
Use evidence-based criteria to decide when to drop unprofitable customers in order to better serve your profitable ones.
Carsten Pedersen and Thomas Ritter
Customers
Making Magic With Gen AI: Capital One’s Prem Natarajan
On the Me, Myself, and AI podcast, Capital One’s Prem Natarajan explains AI’s role in enhancing the customer experience.
Sam Ransbotham and Shervin Khodabandeh
Business Models
Are Everywhere Stores the New Face of Retail?
Brands and retailers should be thinking more expansively about where they engage with customers to sell their products.
David R. Bell et al.
Leadership Skills
Good Questions
MIT Sloan Management Review’s winter 2024 issue includes strategies for better engagement with employees and customers.
Elizabeth Heichler
Sustainability
Our Guide to the Winter 2024 Issue
This issue of MIT SMR focuses on sustainability, customer and employee engagement, and strategic planning.
MIT Sloan Management Review
Digital Marketing
Micro Utility With Gen AI: Shopify’s Miqdad Jaffer
On the Me, Myself, and AI podcast, Miqdad Jaffer explains how Shopify is using generative AI to empower entrepreneurs.
Sam Ransbotham and Shervin Khodabandeh
Marketing Strategy
The End of Averages for Marketing Budgets
What’s this year’s average marketing budget? Bad question: That figure misleads marketers who want to benchmark spending.
Nader Tavassoli and Christine Moorman
Customers
Marketing With Generative AI: Harvard Business School’s Ayelet Israeli
On the Me, Myself, and AI podcast, Harvard Business School’s Ayelet Israeli discusses AI’s customer research potential.
Sam Ransbotham and Shervin Khodabandeh
Marketing Strategy
Why Text-to-Image AI Requires a New Branding Mindset
Consumers and top brands are cocreating campaigns using generative AI tools. Are you ready to manage the opportunity?
Andrés Gvirtz and Oguz A. Acar
Customers
Can Friction Improve Your Customers’ Experiences?
When e-commerce sites make buying quick and easy, they could be missing out on deepening customer relationships.