Marketing

This issue of MIT SMR focuses on customer relationships and their connection to innovation and value.

Better-informed decisions on customer relationship conversion, leverage, and defense can drive revenue and lower costs.

Determining whether entrepreneurship is right the right path for you requires preparation and introspection.

L’Oréal’s Stéphane Lannuzel discusses artificial intelligence’s role in technology innovation in the beauty industry.

Goods made from reused materials are more appealing when customers are primed to spin a narrative about their history.

CMOs and their marketing teams are well positioned to help companies build a brand that attracts and retains top talent.

Companies’ approach to employee health should take into account the effects of social media use on workers’ well-being.

Having different social media identities for different sets of stakeholders is no longer possible.

Pairing neuroscience with design thinking can help companies innovate with greater precision.

Sowmya Gottipati shares how Estée Lauder uses AI to learn about customers and make better product recommendations.

Learn how the hospitality industry is improving guest experiences and reimagining loyalty programs.

Join us to learn about strategies for great customer experiences in a variety of industries.

Tools for companies and managers to rethink standard customer experience practices.

By applying neural insights to innovation, businesses can create memorable experiences that customers want to repeat.

In a Q&A, two Alaska Airlines executives discuss the technology integration challenges of a corporate acquisition.

Managers’ intuition about how customers will feel about decisions made by algorithms rather than humans is often wrong.

Businesses must use data and analytics to better anticipate consumer needs and humanize digital interactions.

Here’s a snapshot of what 2,600+ business leaders said about how their organizations approach CX.

This research report covers leading CX trends and offers expert advice for becoming a “CX Champion.”

Reframing your B2B company as a business-for-business company can boost revenues, customer retention, and worker morale.