New Product Development

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Image courtesy of Flickr user kitroed.

Innovating in Uncertain Markets: 10 Lessons for Green Technologies

Lessons from the successes and failures of many emerging technologies offer a helpful guide in how adoption works. This article draws on the authors' book Wharton on Managing Emerging Technologies and their ongoing research at the Wharton School’s Mack Center for Technological Innovation about why companies so often misinterpret emerging technologies.

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025-Innovation-500
Free Article

Al Roth's Pioneering Work In 'Market Design'

  • Blog
  • Read Time: 2 min 

Al Roth, expert in game theory, experimental economics, and market design (and Harvard Business School professor), is one of the big names in the field of matching markets — building efficient systems that match, for instance, new doctors to their first hospital jobs out of medical school.

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017-Marketing-500
Free Article

Innovation through volunteers

  • Blog
  • Read Time: 1 min 

We’re all familiar with the power of volunteer contributions in the open source software movement. Now companies are finding additional ways to work with volunteer contributors.

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Showing 21-40 of 43