New Product Development

Showing 21-37 of 37

advertisement

017-Marketing-500
Free Article

Innovation through volunteers

  • Blog
  • Read Time: 1 min 

We’re all familiar with the power of volunteer contributions in the open source software movement. Now companies are finding additional ways to work with volunteer contributors.

advertisement

advertisement

025-Innovation-500

Integrating the Fuzzy Front End of New Product Development

The failure to integrate a product strategy, a well-planned portfolio, and a facilitating organization structure with clearly identified customer needs, a well-defined product concept, and a project plan can severely hamper new product development. An examination of eleven companies aims at improving the effectiveness of the front-end process.

Showing 21-37 of 37