Social Business Metrics

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Online “Chatter Data” is Big Data Gold

Brands are extremely interested in finding out what people are talking about on Twitter and Facebook — what’s known in the industry as “chatter data.” This is a kind of real-time knowledge that Facebook, for one, has the ability to capture — and share. Blake Chandlee, vice president of global partnerships at Facebook, says that Facebook is working with brands such as Procter & Gamble and Unilever to help them understand their consumers through this detailed social data.

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Why Your Company Is Probably Measuring Social Media Wrong

If a teenage girl retweets you in Japan, will your video go viral in Brazil? Social business expert Jerry Kane argues that it might — because social media is a complex system, where small or seemingly unimportant factors can converge to produce large or unexpected effects. The challenge for managers in the social arena is to consider the unexpected instead of the linear “X means Y” thought processes. Managers should pay attention to four characteristics of social media that can affect outcomes.

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Interactive Tool Explores How Companies Generate Value With Social Business

The 2014 Social Business Interactive Tool explores how survey respondents say their companies are using social business to transform their organizations and get more from their social business efforts. Users can explore and customize each interactive chart by filtering and isolating the data on the fly — and create customized visualizations to share. Statistics are from the 2014 Business Global Executive Study and Research Project conducted by MIT Sloan Management Review and Deloitte.

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Four Ways Social Data Can Generate Business Value

Companies both large and small have access to a growing stream of social data from an increasing number of sources. But many are missing a significant opportunity to use social data to gain intimate and real-time knowledge about what is going on within, not just outside, the organization. Social data can help organizations improve team performance, drive financial performance, and more.

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Nonprofits Get More from Social Media with Metrics

In a Q&A, author and consultant Beth Kanter explains the special challenges nonprofits have in taking advantage of social media. In her book Measuring the Networked Nonprofit, Kanter and co-author Katie Delahaye Paine write, “Affecting social change is, of course, the ultimate goal for non-profit organizations. But you can’t get to any destination without a road map and some signposts along the way. Measurement is your map, and metrics are your signposts.”

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What Managers Really Think About Social Business

Given that technology-based social networking has been transforming social norms for the past decade, will social networking and social software have a similarly transformative effect on business? Are they already doing so? How are enterprises benefiting? MIT Sloan Management Review and Deloitte asked thousands of managers about how their companies are using social media tools — and how important those tools are becoming to their organizations. Here’s what they said.

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Showing 1-13 of 13