Social Marketing

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Six Ways to Tweet Smarter

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  • Read Time: 1 min 

Research into the Twitter practices of 47 companies including Whole Foods, Starbucks, Nokia, and JetBlue shows that to build a better tweet, think short, punchy and newsy.

Image courtesy of Flickr user luc legay.

How to Get Your Messages Retweeted

Many companies are trying to leverage the power of Twitter to connect with customers and promote their brands and products. This article identifies factors that increase the likelihood of “retweeting” so that a company’s tweets will be shared with recipients’ networks.

There are several practices that don’t work well. The most important to avoid is blatant hard-sell messages. Twitter may be better suited for building brands than for building markets for new offerings.

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Corporate Citizenship in the Networked Marketplace

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  • Read Time: 4 min 

Today we feature a guest blog post from Scott Henderson. Scott is managing principal of CauseShift, a team of strategists who help clients provoke, connect and market. He has led shifts for a variety of organizations, including P&G, UNICEF and wecanendthis.c

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Default on Privacy

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  • Read Time: 2 min 

Guest blogger Elizabeth Winkler reports from the South by Southwest Interactive Festival (SXSWi): SXSWi is a conference that brings together some of the brightest minds in emerging technology. After attending, numerous panels and a keynote speech, it is clear that the tech community is concerned about privacy.

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Why Twitter Lists Matter

  • Blog
  • Read Time: 1 min 

Last week Twitter debuted a new feature that lets you group your followers, Twitter calls it Lists. To learn Twitter List basics, Josh Catone's Mashable post HOW TO: Use Twitter Lists is a good place to start.

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Listening in on the Real-Time Web

  • Blog
  • Read Time: 1 min 

Your customers are talking about you. Can you hear them? Trust Agents, a new book by noted bloggers and social media consultants Chris Brogan and Julien Smith, is a practical guide to learning how to improve your business using the web in its 2.0, real-time form.

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Showing 21-32 of 32